Thailand’s economy gets ‘Creative’

Jul 16, 2010

UNDP Thailand/Mark S. Cogan : Thailand's economy aims to get more creative, and take advantage of local and cultural creativity.

NESDB and UNDP form partnership to build strategy for a Creative Economy in Thailand

Bangkok – Thailand is being ‘Creative’ as it looks for innovative ways to grow and adapt to new economic realities. The National Economic and Social Development Board (NESDB), in partnership with UNDP, are moving forward with a new strategy to build a “Creative Economy,” a complementary economic model that uses creative assets to generate economic growth and development. In short, it is a way of turning creative ideas into an economic reality.

NESDB has made the Creative Economy one of the five pillars of its 11th National Economic and Social Development Plan for 2012-2016, which is currently being finalized.

NESDB and UNDP, along with internationally recognized Creative Economy expert John Howkins will hold a series of meetings this week with Government agencies, including Prime Minister Abhisit Vejjajiva, who have shown a keen interest in taking Creative Economy from a concept and making it into a national priority.

“The Royal Thai Government is dedicated to create an economy which combines richness of our cultural heritages with modern knowledge, including technology, innovation, creative ideas, to create uniqueness of products and services. By this “creative economy”, more jobs and income shall be generated, which ultimately will lead to an improvement of Thai people’s well-being,” said Arkhom Termpittayapaisith, Deputy Secretary General of the Office of the National Economic and Social Development Board.

In addition to other U.N. agencies, UNDP would provide policy analysis and governance expertise, as well as a holistic and development perspective that would not only boost economic output in general, but provide greater opportunities to reduce social and economic inequalities.

“When we put people at the center of human development, we enable them to realize their full potential. Creative ideas contribute to both social and economic development by allowing people to increase their opportunities and grant them the freedom to live the lives they value,” said Gwi-Yeop Son, UN Resident Coordinator and UNDP Resident Representative.

Elsewhere around the world, creative industries are becoming a leading force for economic growth and recovery. Countries like Singapore, Japan, South Korea and China see the creative industries as a key engine of economic growth and are investing in resources to develop their own creative economies. Thailand has that same potential.