UNDP-sponsored Thai Youth Anti-Corruption Network wins best practice by World Economic ForumJun 20, 2013
BANGKOK – The Thai Youth Anti-Corruption Network, a group of more than 4,000 Thai university students from more than 90 universities has been recognized by the World Economic Forum as a “Creative For Good” best practice by the World Economic Forum.
The student-led anti-corruption group was created one year ago in partnership with the United Nations Development Programme (UNDP) and Khon Kaen University’s College of Local Administration, beginning with just 36 students from 15 Thai universities.
A recent ABAC poll reported that a majority (63.4%) of Thai people hold the view that corruption in government is acceptable as long as they also benefit from it. A majority of young people under 20 now hold the same attitude.
UNDP held anti-corruption camps across the country to educate student leaders about the dangers of corruption in Thai society and to promote responsible citizenship and civic knowledge.
Last year on International Anti-Corruption Day (December 9), 2,000 students rallied at the Bangkok Art and Culture Center. The large public rally was also a signal to the public that every sector in Thailand is now actively engaged in fighting corruption.
The “Creative For Good” platform was created by the World Economic Forum, in collaboration with the Ad Council and Ketchum, as an online resource for case studies of effective public education campaigns. It brings together over 60 campaigns from around the world on social issues such as education, health and environment.
The World Economic Forum began the idea with the objective of helping smaller NGOs and organizations create their own public service campaigns. “Creative for Good” gives organizations access to a range of successful campaigns from different regions, along with a user-friendly “how to” guide. The initiative also shares insights on success factors and connects users to the campaign sponsors and creators.
Campaign submissions were vetted by an advisory committee made up of 17 media, communications and social marketing executives.
“Communications and PR can and should be a force for positive change, and we are delighted to be a part of this important new initiative in support of the World Economic Forum’s mission to improve the state of the world,” said David Gallagher, Senior Partner and Chief Executive Officer of Ketchum’s European operations.
“We went into this blind. Many students weren’t politically active or spend much of their time on campus talking about corruption issues, but we’ve been impressed with their level of awareness,” said Kwanpadh Suddhi-Dhamakit, Programme Analyst with UNDP in Thailand.
“The success of this campaign is a direct result of their effort and energy.”
UNDP aims to continue its anti-corruption efforts in 2013 at the university level, creating a strong campus activist organizations with permanent ties to universities, academics, journalists, and civil society organizations.
NOTES TO EDITORS
• Follow the Thai Youth Anti-Corruption Network on Facebook : http://www.facebook.com/tyanticorruption
• Find more information about the work of UNDP in Thailand on Facebook at http://www.facebook.com/UNDPThailand or Twitter @UNDPThailand
• Follow the World Economic Forum on Twitter at http://wef.ch/twitter (hashtag #WEF & #CreativeForGood)